Superliminal
Click Here - https://blltly.com/2tlMaQ
A great logo hits hard. It has a solid impact with the impression of an untouchable work of art that stays with you whether you like it or not. The best logos tickle your brain a little bit and that brain tickle is what we in the design biz call superliminal design.
Human beings have a keen skill of employing abstraction when it comes to distilling complex ideas that take too long to explain in liminal space, and are too unwieldy to communicate subliminally. We have to work in the superliminal in order to get huge ideas across quickly and succinctly.
Humans have been doing this for over 40,000 years by creating abstract symbols that capture everything from spiritual philosophy, education systems, and scientific endeavors. However, it takes a highly skilled person to create something in the superliminal space that is cogent enough to be understood on all 3 levels of awareness. 59ce067264